Osteo-Bi-Flex

Background

Osteo-Bi-Flex came to us with a need for a revamped brand campaign that positions Osteo-Bi-Flex with Joint Shield as an essential to staying active.

The Insight

Osteo-Bi-Flex makes wellness worth it

What good is a healthy and beautiful body if you can’t get up and move?

The Problem

In an oversaturated wellness market, joint health gets lost in the noise, reduced to just another choice in an endless sea of wellness priorities.

The Strategy

Wellness brands constantly make claims that are either confusing or don’t follow suit. But clarity and transparency is what builds trust with your audience and gets them to engage.

Osteo-Bi-Flex with Joint Shield

A joint health supplement designed to support joint comfort, mobility, and flexibility. Its key ingredient, 5-LOXIN® Advanced, is a concentrated extract of Boswellia Serrata, rich in the Boswellic acid, which helps support joint health and occasional flare-ups.

The Number 5

Clustered and confusing. Competitors throughout the category litter their products with the number 5.

5 key ingredients, effective in 5 days, 5 indications of joint health. But what does it all mean?

It means that…

The only whitespace is clarity

Do what the others are scared to do and be honest and transparent about the claims you make

How to Create Clarity

Define Joint Shield

Use the already established trust in the Osteo-Bi-Flex name and educate consumers on 5-LOXIN Advanced® and Boswellia Serrata through mid-funnel content that encourages them to learn more.